Silver Moon, one of the Charing Cross Road bookshops, was a London institution from 1984 until its closure in 2001. “Feminism and business are strange bedfellows,” Jane Cholmeley soon realised, and this book is her record of the challenges of combining the two. On the spectrum of personal to political, this is much more manifesto than memoir. She dispenses with her own story (vicar’s tomboy daughter, boarding school, observing racism on a year abroad in Virginia, secretarial and publishing jobs, meeting her partner) via a 10-page “Who Am I?” opening chapter. However, snippets of autobiography do enter into the book later on; in one of my favourite short chapters, “Coming Out,” Cholmeley recalls finally telling her mother that she was a lesbian after she and Sue had been together nearly a decade.

The mid-1980s context plays a major role: Thatcherite policies (Section 28 outlawing the “promotion of homosexuality”), negotiations with the Greater London Council, and trying to share the landscape with other feminist bookshops like Sisterwrite and Virago. Although there were some low-key rivalries and mean-spirited vandalism, a spirit of camaraderie generally prevailed. Cholmeley estimates that about 30% of the shop’s customers were men, but the focus here was always on women. The events programme featured talks by an amazing who’s-who of women authors, Cholmeley was part of the initial roundtable discussions in 1992 that launched the Orange Prize for Fiction (now the Women’s Prize), and the café was designated a members’ club so that it could legally be a women-only space.

I’ve always loved reading about what goes on behind the scenes in bookshops (The Diary of a Bookseller, Diary of a Tuscan Bookshop, The Sentence, The Education of Harriet Hatfield, The Little Bookstore of Big Stone Gap, and so on), and Cholmeley ably conveys the buzzing girl-power atmosphere of hers. There is a fun sense of humour, too: “Dyke and Doughnut” was a potential shop name, and a letter to one potential business partner read, “you already eat lentils, and ride a bicycle, so your standard of living hasn’t got much further to fall, we happen to like you an awful lot, and think we could all work together in relative harmony”.

However, the book does not have a narrative per se; the “A Day in the Life of… (1996)” chapter comes closest to what those hoping for a bookseller memoir might be expecting, in that it actually recreates scenes and dialogue. The rest is a thematic chronicle, complete with lists, sales figures, profitability charts, and excerpted documents, and I often got lost in the detail. The fact that this gives the comprehensive history of one establishment makes it a nostalgic yearbook that will appeal most to readers who have a head for business, were dedicated Silver Moon customers, and/or hold a particular personal or academic interest in the politics of the time and the development of the feminist and LGBT movements.

With thanks to Random Things Tours and Mudlark for the free copy for review.

Buy A Bookshop of One’s Own from Bookshop.org [affiliate link]

I was happy to be part of the blog tour for the release of this book. See below for details of where other reviews have appeared or will be appearing soon.