The Diary of a Bookseller by Shaun Bythell
So you think you’d like to run a bookshop? Here’s a book to tempt and deter you in equal measure. In 2001 Shaun Bythell acquired The Bookshop, the flagship bookstore in Wigtown, the Book Town in Galloway in the southwest of Scotland. Here he gives a one-year snapshot of life at the shop, from February 2014 to February 2015. At the start you can feel the winter chill in the old granite building, and as months pass you sense mounting excitement at preparations for the annual Book Festival (going on now) and the Scottish referendum. It’s a pleasure to spend a vicarious year at the shop. This would make a great bedside book for a bookish type to parcel out 5–10 pages at a time (another Christmas gift idea?).
Bythell frequently ventures out to buy book collections in auctions and from estates, and occasionally goes fishing with his father or friends. But mostly we see what daily life is like for a bookshop owner. He can’t afford full-time staff, so gets sporadic help from university-age gals; his most “reliable” part-timer is Nicky, a ski suit-wearing, Dumpster-diving Jehovah’s Witness who blithely ignores much of what he asks her to do.
Every entry opens and closes with statistics on the day’s takings and online orders. Profits range from £5 to £500 a day, rising in the summer and peaking around £1200 during the festival. Also listed is the number of customers who make purchases, which represents only one-fifth of daily footfall. Nowadays most bookstores sell online too, and The Bookshop reluctantly partners with Amazon as a marketplace seller. There’s also ABE and eBay; as a last-ditch option, some outfits take books in bulk, even if just to recycle them. Alongside online sales, it’s essential for bookstores to have sidelines. Bythell does video production and sells furniture, antiques and walking sticks carved by “Sandy, the tattooed pagan.”
As with Wendy Welch’s The Little Bookstore of Big Stone Gap, I enjoyed the nitty-gritty details about acquiring and pricing books, especially the serendipitous moments of coming across real treasures, like a book signed by Sir Walter Scott and a 1679 edition of the Decameron with an interesting provenance. The book is also full of quirky customer behavior, the kind of stuff that fills The Bookshop’s Facebook feed. Bythell cultivates a curmudgeonly persona – he once shot a broken Kindle and mounted it on the bookshop wall – and maintains a tone that’s somewhere between George Orwell (excerpts from whose “Bookshop Memories” serve as monthly epigraphs) and Jen Campbell (Weird Things Customers Say in Bookshops et al.). Here’s a few of the best encounters:
a whistling customer with a ponytail and what I can only assume was a hat he’d borrowed from a clown bought a copy of Paolo Coelho’s The Alchemist, I suspect deliberately to undermine my faith in humanity and dampen my spirits further.
A man smelling of TCP [antiseptic] was the only customer in the shop for the first hour of opening, during which time I attempted to put out fresh stock. He had an uncanny ability to be standing in front of every shelf to which I needed access, regardless of the subject or where in the shop the relevant shelves were.
While I was repairing a broken shelf in the crime section, I overheard an elderly customer confusing E. L. James and M. R. James while discussing horror fiction with her friend. She is either going to be pleasantly surprised or deeply shocked when she gets home with the copy of Fifty Shades of Grey she bought.
I’ve been to Hay-on-Wye six times now but haven’t made it to Wigtown yet. It’s high on my bookish wish list. I had two additional reasons for wanting to read this particular book: I’d read Three Things You Need to Know about Rockets, a memoir by Bythell’s former partner, the American Jessica Fox (here known as “Anna”; in her book he’s “Ewan”), about coming to Scotland on a whim and falling in love with a bookshop owner; and I’m awfully fond of The Bookshop Band, a folky husband–wife musical duo who this year relocated from Bath to Wigtown. It was such fun to read about their first time playing in Wigtown and their stay as the inaugural guests/temporary store managers via The Open Book Airbnb project.

Colin Kinnear [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)%5D, via Wikimedia Commons.
The Book Shop trivia:
- December is by far the quietest month. (“The few people who give second-hand books as gifts for Christmas are usually eccentric” – count me as one of them!)
- Railway books sell best.
- Terry Pratchett, John Buchan, P.G. Wodehouse and E.F. Benson books are also perennial best sellers.
- You’ll be amazed at how many customers try to haggle over prices. It’s a shop, not a rummage sale, for goodness’ sake! I can’t imagine ever having the cheek to offer less than the advertised price.
My rating:
The Diary of a Bookseller was released in the UK on September 28th. My thanks to Profile Books for the free review copy.
Birthday Happenings
One of the best things about being a home-based freelancer is that I can arrange my work schedule to suit my life. Having my birthday fall on a Friday this year was especially good because it meant I got until Monday to submit my daily editing load. My husband was working as usual, so I spent much of the day reading under the cat and charity shopping. I bought seven books, a nice mixture of England-themed nonfiction and juicy novels, plus new-to-me comfy black flats. (Total spend: £10.25.) Being short on time that evening, we lazily ordered delivery pizza for probably the first time in eight years, followed by cocktails and cake.
I didn’t end up using my literary cakes and cocktails books this year, but that gives me a chance to proffer my own pun names for what we did make. We tried two gin cocktails we’d found recipes for in the Guardian. The one they called “Elderflower Collins” was absolutely delicious: lemon juice, elderflower cordial and gin, topped up with San Pellegrino Limonata (lemon soda) and garnished with a lemon slice and a mint sprig. I dub it “A Visit from Mr. Collins,” as in the Bennet girls will have to down quite a few of these before…
Unfortunately, the second cocktail was not a hit. The “Miss Polly Hawkins” combines chamomile-flavored gin (I steeped two chamomile teabags in 60 mL of gin for a week), rose syrup (we didn’t have it or want to buy it so substituted our homemade rosehip syrup), plain gin and egg white. Egg white is a fairly frequent ingredient in cocktails – it adds gloss and body – but we found that it made the drink gloopy. That plus the overall floral and medicinal notes meant this was fairly hard to swallow; we had to drown it in sparkling water and ice cubes to get it down. Alas, I modify Iris Murdoch to call this “An Unappealing Rose.”
However, my cake was an unqualified success. I usually go for chocolate or chocolate/peanut butter desserts, but decided to be different this year and requested the Italian Pear and Ginger Cheesecake from Genevieve Taylor’s cookbook A Good Egg. It was sophisticated and delicious. Running with the Italy thing, I’ll pick out a Forster title and call it “Where Angels Pear to Tread.” (It doesn’t make a whole lot of sense; then again, neither do a lot of the names in Tequila Mockingbird and Scone with the Wind!)
On Sunday the birthday fun continued with a trip to Hungerford Bookshop (our nearest independent bookshop) and a gentle country walk. I bought two secondhand books but came away with a total of four – in the basement they have a table covered in free proof copies, so my husband and I grabbed one each (how I wish I could have taken the lot!). It’s a great idea for rewarding customer loyalty and dealing with unwanted proofs; perhaps I’ll donate a stack of mine to them next time I’m there.

Two proofs (left) and two nonfiction purchases.
This year I got a Kindle case and two bookshop-themed memoirs as presents: The Little Bookstore of Big Stone Gap by Wendy Welch and Books, Baguettes and Bedbugs by Jeremy Mercer. I started reading the former – the story of a married couple opening a bookshop in recession-era Virginia – right away. I also got a poster frame so I can finally hang my literary map of the British Isles on the wall above my desk, and a “Shhhh, reading in progress” mug.
Consuming tasty food and drink + acquiring a baker’s dozen of books + getting out into the countryside = a great birthday weekend!