Blurb Your Enthusiasm by Louise Willder
At last, I’m caught up reviewing September releases! It’s one of the busier months in the publishing calendar, so I shouldn’t be surprised that I had such a bounteous crop. Now I can pay more attention to R.I.P. selections, catching up on others’ blog posts, and getting ahead before the start of Novellas in November.
Blurb Your Enthusiasm is a delightful bibliophile’s miscellany with a great title – not just for the play on words, but also for how it encapsulates what this is about: ways of pithily spreading excitement about books. The first part of the subtitle, “An A–Z of Literary Persuasion,” is puzzling in that the structure is scattershot rather than strictly alphabetical, but the second is perfect: from the title and cover to the contents, Louise Willder is interested in what convinces people to acquire and read a book.
Over the last 25 years, she has written the jacket copy for thousands of Penguin releases, so she has it down to a science as well as an art. Book reviewing seems to me to be an adjacent skill. I know from nine years of freelance writing about books, in which I’ve had to produce reviews ranging from 100 to 2,000 words, that the shortest and most formulaic reviews can be the most difficult to compose, but are also excellent writing discipline. As Willder puts it, “Writing short, for whatever reason you do it, forces rigour, and it reminds you that words are a precious and powerful resource. Form both limits and liberates.”

How to do justice to the complexity of several hundred pages of an author’s hard work in just 150 words or so? How to suggest the tone and contents without a) resorting to clichés (“luminous” and “unflinching” are a couple of my bugbears), b) giving too much away, c) overstating the case, or misleading anyone about the merits of a Marmite book, or d) committing the cardinal sin of boring readers before they’ve even opened to the first page?
it can be easy to forget that a potential reader hasn’t read it: they don’t know anything about it. You can’t sell them the experience of the book – you have to sell them the expectation of reading it; the idea of it. And that’s when a copywriter can be an author’s best friend.
[An aside: Literary critics and blog reviewers generally see themselves as having different roles: making objective (pah!) pronouncements about literary value versus cheerleading for the books they love and want others to discover (a sort of unpaid partnership with publicists). I’m in the odd position of being both, and feel I engage in the two activities pretty much equally, perhaps leaning more towards the former. There’s some crossover, of course, with bloggers such as myself happy to publish the occasional more critical review. But we aren’t generally, as Willder is, in the business of selling books, so unless we’re pals with the author on Twitter we don’t tend to have a vested interest in seeing the book do well.]
Each reader will home in on certain topics here: the art of the first line, Dickens’s serialization and self-promotion, Orwell’s guidelines for good writing, the differences between British and American jacket copy, the use of punctuation, and so much more. I particularly loved the mock and bad blurbs she cites (we’ve both commented on the ludicrous one for The Country Girls!), including one an AI created for this book, and her rundown of the conventions of blurb-writing for various genres, everything from children’s books to science fiction. She frequently breaks her own rules (e.g., she’s anti-adjective and -ellipses, yet I found five of the one and two of the other in the Crace blurb; see below) and is very funny to boot.
Here’s some of the bookish and word-nerd trivia that captivated me:
- J. D. Salinger didn’t allow blurbs on his books.
- The American usage of the word “blurb” is for advance review quotes that fellow authors contribute for inclusion on the cover. I didn’t realize I used the word interchangeably for either meaning; in the UK, one might call such a quote a “puff.”
- Marshall McLuhan invented the “page 69 test” – to decide whether you want to buy/read a book, turn to that page instead of (or maybe in addition to) looking at the first paragraph.
- A New York publishing CEO once joked that Lincoln’s Doctor’s Dog would be an optimal title to appeal to readers (respected president + health + animal), but there are actually now six books bearing some variation on that title and all were presumably flops!
- “Wackaging” is the word for quirky marketing that has products talk to us (Innocent Smoothies, established in 1999, is thought to have started the trend).
- I pulled out my copy of Jim Crace’s Quarantine to see how Willder managed to write a blurb about a novel about Jesus without mentioning Jesus (“a Galilean who they say has the power to work miracles”)!
Some more favourite lines:
“There’s always something to love and learn from in a book, especially if it lasts as long as these books [children’s classics] have, and part of the job of people like me is to pick out what makes it special and pass it on.”
“always ask yourself, what’s really going on here? Why should anyone care? And how do we make them care?”
For all of us who value books, whether we write about them or not, those seem like important points to remember. We read to learn, but also to feel, and when we share our love of books with other people we can do so on the basis of how they have engaged our brains and hearts. This was thoroughly entertaining and has prompted me to pay that bit more attention to the few paragraphs on the inside of a book jacket. (See also Susan’s review.) 
With thanks to Oneworld for the free copy for review.
Until the Future: “Tomorrow” Novels by Emma Straub & Gabrielle Zevin
These two 2022 novels I read from the library recently were such fun, but also had me fighting back tears – they’re lovely, bittersweet reads that think seriously about time and failure and loss (and prompted me to ask myself, “Was everything better in 1995–6?” The answer to which is an emphatic YES). If you’re a city-goer, you’ll appreciate the loving depictions of New York City and Los Angeles. They’re also perfect literary/ commercial crossovers that I can imagine recommending to just about any of my readers. Both: 
This Time Tomorrow by Emma Straub
Emma Straub is one of the most reliable authors I know for highly readable literary fiction (see also: Jami Attenberg, Maggie O’Farrell and Ann Patchett): while there’s always a lot going on in terms of family dysfunction and character dynamics, her plots are juicy and the prose slides right down (especially Modern Lovers, as well as The Vacationers). Here Alice Stern is a frustrated 40-year-old who feels stuck career- and relationship-wise, working in admissions in the same NYC private school she once attended and living with an okay boyfriend she secretly hopes won’t propose. She devotes much of her emotional energy to her seriously ill father, Leonard, who it seems may never be released from the hospital.
Leonard is the one-hit sci-fi author of a cult classic about time travel, and when an inebriated Alice falls asleep near her childhood home on the night of her 40th birthday, she has her own time-travel adventure, waking up on her 16th birthday in 1996. This is her chance, she thinks: to make sure things go right with her high school crush, and to encourage her father to write more and adopt healthier habits so he won’t be dying in a hospital 24 years down the line. As she figures out the rules of this personal portal and attempts the same transition again and again, she starts to get the hang of what works; what she can change and what is inexorable. And she tries to be a better person, both then and now.
True sci-fi aficionados would probably pick holes in the reasoning, but I would say so long as you pick this up expecting a smart commentary on relationships, ageing, loss and regret rather than a straight-up time-travel novel, you’ll be just fine. Straub is closer to my older sister’s age than mine, but I still loved the 1990s nostalgia, and looking back at your childhood/teen years from a parent’s perspective can only ever be an instructive thing to do.
It’s clever how Straub starts cycling through the time changes faster and faster so they don’t get repetitive. The supporting characters like Sam (Alice’s African American best friend), Kenji and even Ursula the cat are great, and there are little nods throughout to other pop culture representations of time travel. This was entertaining and relatable, but also left me with a lump in the throat. And it was all the more poignant to have been reading it just as news hit of author Peter Straub’s death; it’s a daughter’s tribute.
Some favourite lines:
(Alice thinking about Leonard) “She would feel immeasurably older when he was gone.”
“Maybe, she thought, … her mistake had been assuming that somewhere along the line, everything would fall into place and her life would look just like everyone else’s.”
(in 1996) “Everyone was gorgeous and gangly and slightly undercooked, like they’d been taken out of the oven a little bit too early”
“Any story could be a comedy or a tragedy, depending on where you ended it. That was the magic, how the same story could be told an infinite number of ways.”
Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin
I didn’t think I’d ever read another novel by Zevin after the dud that was The Storied Life of A.J. Fikry (by far my most popular negative review on Goodreads), but Laura’s fantastic review changed my mind.
Here’s the summary I wrote for Bookmarks magazine:
Sadie Green and Sam Masur met in unlikely circumstances. In 1986, Sam’s serious foot injury had him in a children’s hospital, where Sadie was visiting her sister, who had cancer. They hit it off talking video games, but Sam was hurt to learn Sadie kept up the visits to earn community service hours for her bat mitzvah. When they meet again during college in Boston, they decide to co-design a game. Helped by his roommate and her boyfriend, they create a bestseller, Ichigo, based on The Tempest. Over the decades, these gaming friends collaborate multiple times, but life throws some curveballs. A heartwarming story for gamers and the uninitiated alike.
The novel was more complicated than I expected, mostly because it spans nearly 30 years – and my main critique would probably be that a shorter timeline would have been more intense. It also goes to some dark places as it probes the two central characters’ traumas and tendency to depression. But their friendship, which over the years becomes a business partnership that also incorporates Sam’s college roommate, Marx Watanabe, is a joy. The creative energy and banter are enviable. Marx is the uncomplicated, optimistic go-between when Sam and Sadie butt heads and take offense at perceived betrayals. Underneath Sam and Sadie’s conflicts is a love different from, and maybe superior to, romantic love (I think Sam might best be described as ace).
Gaming comes across as better than reality in that it offers infinite possibilities for do-overs. Life, on the other hand, only goes in one direction and is constrained by choices, your own and others’. Part VII, “The NPC” (for non-player character), is in second person narration and is beautiful as well as heartbreaking – I’ll say no more for fear of spoilers.
Apart from playing Super Mario with older cousins at 1990s family reunions and a couple of educational computer games with my childhood best friend, I don’t have any history with gaming at all, yet Zevin really drew me in to the fictional worlds Sadie and Sam created with their games. What with the vivid imagery and literary allusions, EmilyBlaster, Ichigo and Master of the Revels are real works of art, bridging high and low culture and proving that Dickinson’s poetry and Shakespeare’s plays are truly timeless. I was also interested to see how games might be ahead of their time socio-politically.
This reminded me most of The Animators and The Art of Fielding, similarly immersive stories of friendship and obsessive commitment to work and/or play. In the same way that you don’t have to know anything about cartooning or baseball to enjoy those novels, you don’t have to be a gamer to find this a nostalgic, even cathartic, read.
Some favourite lines:
“for Marx, the world was like a breakfast at a five-star hotel in an Asian country—the abundance of it was almost overwhelming. Who wouldn’t want a pineapple smoothie, a roast pork bun, an omelet, pickled vegetables, sushi, and a green-tea-flavoured croissant? They were all there for the taking and delicious, in their own way.”
Sam to Sadie: “We work through our pain. That’s what we do. We put the pain into the work, and the work becomes better.”
Marx (who was a college actor) in the early years, citing Macbeth: “What is a game? It’s tomorrow, and tomorrow, and tomorrow. It’s the possibility of infinite rebirth, infinite redemption. The idea that if you keep playing, you could win. No loss is permanent, because nothing is permanent, ever.”
September Releases by John Clegg & Tom Gauld (Lots More to Come!)
There aren’t enough hours in the day, or days left in this month, to write up all the terrific September releases I’ve read. The nonfiction fell into two broad thematic camps: books about books (Remainders of the Day by Shaun Bythell and Blurb Your Enthusiasm by Louise Willder still to come), or books about death (What Remains? by Rupert Callender, And Finally by Henry Marsh, and Sinkhole by Juliet Patterson still to come). However, I’ll start off with the two I happen to have written about so far, which are (the odd one out) poetry about science and watery travel, and bookish cartoons. Both: 
Aliquot by John Clegg
This is the second Carcanet collection by the London bookseller. An aliquot is a sample, a part that represents the whole; a scientific counterpart to synecdoche. It’s a perfect word for what poetry can do: point at larger truths through the pinpricks of meaning found in the everyday. The title poem juxtaposes two moments where the poet muses on the part/whole dichotomy: watching a catering school student and teacher transferring peas from one container to another and spotting two cellists on a tube train. Drawn in by detail, we observe the inevitable movement from separation to togetherness.
A high point is “A Gene Sequence,” about an administrator working behind the scenes at a genomics conference on a Cambridge campus: each poem is named after a different amino acid and the lines (sometimes with the help of extreme enjambment) always begin with the arrangement of A, C, G, and T that encodes them. Here’s an example:

Much of the imagery is maritime, with the occasional reference to a desert (“Language as Sonora”) or settlement (“Dormer Windows” and “Quebec City”). The locations include a science campus and a storm-threatened hotel (“Hurricane Joaquin,” one of my favourites). A proverb is described as being as potent as a raw onion. Here’s a lynx you’ll never see – but she will see you. Like in a Caroline Bird collection, there’s many an absurd or imagined situation. The vocabulary is unusual, sometimes lofty: “their cursory repertoire of query.” Alliteration teems, as in “The High Lama Explains How Items Are Procured for Shangri-La.” Overall, a noteworthy and unique collection that I’d recommend.
A favourite, apropos of nothing stanza from “Lucan – The Waterline”:
There is a kind of crab known to devour human flesh.
There is a shelf five storeys undersea
Where small yachts pile up like bric-a-brac.
There is a town in Maryland called Alibi.
With thanks to Carcanet for the advanced e-copy for review.
Revenge of the Librarians by Tom Gauld
You have probably seen Gauld’s cartoons in the Guardian, New Scientist or New Yorker. I’ve saved clippings of my favourite bookish ones over the years. They’re full of literary in-jokes and bibliophile problems, and divided about equally between a writer’s perspective and a reader’s: the struggle for inspiration and novelty on the one hand, and the battle with the TBR and the impulse to read what one feels one should versus what one enjoys on the other. He pokes holes in the pretensions on either side. Jane Austen features frequently.

Gauld’s figures are usually blocky stick figures without complete facial features (or books or ghosts), and he often makes use of multiple choice and choose your own adventure structures. Elsewhere he plays around with book titles and typical plots, or stages mild-mannered arguments between authors and their editors or publicists, who generally have quite different notions of quality and marketability.
Lest you dismiss cartoons as being out of touch, the effect of the pandemic on bookshops, libraries and literary events is mentioned a few times. Librarians are depicted as old-time gangsters peddling books while their buildings are closed: “Overdue books are dealt with swiftly and mercilessly” it reads under a panel of a fedora-wearing, revolver-toting figure warning, “The boss says if you ain’t finished ‘The Mirror and the Light’ by tomorrow, it’s curtains!”
Some more favourite lines:
- “1903: Henry James writes a sentence so long and circuitous that he becomes lost inside it for three days.”
- (says one pigeon to another) “I’ve become a psychogeographer. It’s mainly walking around disapproving of gentrification.”
- “A horrible feeling crept over Elaine that perhaps the problems with her novel couldn’t be overcome by changing the font.”
Two spreads that are too good not to share in full (I feel seen!):


And would you look at this attention to detail on the inside cover!

This is destined for many a book-lover’s Christmas stocking.
With thanks to Canongate for the free copy for review.

Irene Redfield and Clare Kendry grew up together in Chicago. Both are light-skinned African American women, their features described as “olive” or “golden.” Irene has remained within the Black community, marrying a doctor named Brian and living a comfortable life in Harlem. However, she is able to pass as white in certain circumstances, such as when she and Clare meet for tea in a high-end establishment. Clare, on the other hand, is hiding her ancestry from her white husband, Jack Bellew, who spews hatred for Black people. “It’s such a frightfully easy thing to do. If one’s the type, all that’s needed is a little nerve,” she insists.
I’d long wanted to read this and couldn’t find it through a library, so bought a copy as part of a Foyles order funded by last year’s Christmas money. I’m not clear on whether the Penguin Little Black Classics edition is abridged, but the 1929 preface by Franz Xaver Kappus, Rilke’s correspondent, only mentions 10 letters, which is how many are printed here, so I have at least gotten the gist. Most of the letters were sent in 1903–4, with a final one dated 1908, from various locations on Rilke’s European travels.
Without Saints: Essays by Christopher Locke: Fifteen flash essays present shards of a life story. Growing up in New Hampshire, Locke encountered abusive schoolteachers and Pentecostal church elders who attributed his stuttering to demon possession and performed an exorcism. By age 16, small acts of rebellion had ceded to self-harm, and his addictions persisted into adulthood. Later, teaching poetry to prisoners, he realized that he might have been in their situation had he been caught with drugs. The complexity of the essays advances alongside the chronology. Weakness of body and will is a recurrent element. 






I picked this up expecting a cute cat tale for children, only realizing afterwards that it’s considered horror. When a grey kitten wanders into their garden, Davy is less enamoured than the rest of the Burrell family. His suspicion mounts as the creature starts holding court in the lounge, expecting lavish meals and attention at all times. His parents and sister seem to be under the cat’s spell in some way, and it’s growing much faster than any young animal should. Davy and his pal George decide to do something about it. Since I’m a cat owner, I’m not big into evil cat stories (e.g., Cat out of Hell by Lynne Truss), and this one was so short as to feel underdeveloped. 
“The Old Nurse’s Story” by Elizabeth Gaskell (1852)
The unnamed narrator is a disgraced teacher who leaves London for a rental cottage on the Hare House estate in Galloway. Her landlord, Grant Henderson, and his rebellious teenage sister, Cass, are still reeling from the untimely death of their brother. The narrator gets caught up in their lives even though her shrewish neighbour warns her not to. There was a lot that I loved about the atmosphere of this one: the southwest Scotland setting; the slow turn of the seasons as the narrator cycles around the narrow lanes and finds it getting dark earlier, and cold; the inclusion of shape-shifting and enchantment myths; the creepy taxidermy up at the manor house; and the peculiar fainting girls/mass hysteria episode that precipitated the narrator’s banishment and complicates her relationship with Cass. The further you get, the more unreliable you realize this narrator is, yet you keep rooting for her. There are a few too many set pieces involving dead animals, and, overall, perhaps more supernatural influences than are fully explored, but I liked Hinchcliffe’s writing enough to look out for what else she will write. (Readalikes: 
Ever since I read
It’s just over five years since many of us were introduced to Wigtown and the ups and downs of running a bookshop there through Shaun Bythell’s 
An indigenous human rights lawyer, Aguon is passionate about protecting his homeland of Guam, which is threatened by climate change and military expansion. His tender collage of autobiographical vignettes and public addresses inspires activism and celebrates beauty worth preserving. The U.S. Department of Defense’s plan to site more Marines and firing ranges on Guam will destroy more than 1,000 acres of limestone forest—home to endemic and endangered species, including the Mariana eight-spot butterfly. Aguon has been a lead litigator in appeals rising all the way to the U.S. Supreme Court. Rejecting fatalism, he endorses peaceful resistance. Two commencement speeches, poems, a eulogy and an interview round out the varied and heartfelt collection.
Marsh is a retired brain surgeon and the author of
On the face of it, he wasn’t an obvious candidate, not someone you would worry about. Yet there was family history: both of Patterson’s parents lost their fathers to suicide. And there was a bizarre direct connection between their two Kansas-based families: her maternal grandmother’s best friend became her paternal grandfather’s secretary and mistress.
Basics: 11 stories, grouped under 4 mythical locales
Basics: 8 linked stories following 7th-grade teacher Beatrice Hempel through her twenties and thirties
Basics: 18 stories, some of flash fiction length
Christmas is approaching, and with it a blizzard, but first comes Will Stanton’s birthday on Midwinter Day. A gathering of rooks and a farmer’s ominous pronouncement (“The Walker is abroad. And this night will be bad, and tomorrow will be beyond imagining”) and gift of an iron talisman are signals that his eleventh birthday will be different than those that came before. While his large family gets on with their preparations for a traditional English Christmas, they have no idea Will is being ferried by a white horse to a magic hall, where he is let in on the secret of his membership in an ancient alliance meant to combat the forces of darkness. Merriman will be his guide as he gathers Signs and follows the Old Ones’ Ways.