Blurb Your Enthusiasm by Louise Willder
At last, I’m caught up reviewing September releases! It’s one of the busier months in the publishing calendar, so I shouldn’t be surprised that I had such a bounteous crop. Now I can pay more attention to R.I.P. selections, catching up on others’ blog posts, and getting ahead before the start of Novellas in November.
Blurb Your Enthusiasm is a delightful bibliophile’s miscellany with a great title – not just for the play on words, but also for how it encapsulates what this is about: ways of pithily spreading excitement about books. The first part of the subtitle, “An A–Z of Literary Persuasion,” is puzzling in that the structure is scattershot rather than strictly alphabetical, but the second is perfect: from the title and cover to the contents, Louise Willder is interested in what convinces people to acquire and read a book.
Over the last 25 years, she has written the jacket copy for thousands of Penguin releases, so she has it down to a science as well as an art. Book reviewing seems to me to be an adjacent skill. I know from nine years of freelance writing about books, in which I’ve had to produce reviews ranging from 100 to 2,000 words, that the shortest and most formulaic reviews can be the most difficult to compose, but are also excellent writing discipline. As Willder puts it, “Writing short, for whatever reason you do it, forces rigour, and it reminds you that words are a precious and powerful resource. Form both limits and liberates.”
How to do justice to the complexity of several hundred pages of an author’s hard work in just 150 words or so? How to suggest the tone and contents without a) resorting to clichés (“luminous” and “unflinching” are a couple of my bugbears), b) giving too much away, c) overstating the case, or misleading anyone about the merits of a Marmite book, or d) committing the cardinal sin of boring readers before they’ve even opened to the first page?
it can be easy to forget that a potential reader hasn’t read it: they don’t know anything about it. You can’t sell them the experience of the book – you have to sell them the expectation of reading it; the idea of it. And that’s when a copywriter can be an author’s best friend.
[An aside: Literary critics and blog reviewers generally see themselves as having different roles: making objective (pah!) pronouncements about literary value versus cheerleading for the books they love and want others to discover (a sort of unpaid partnership with publicists). I’m in the odd position of being both, and feel I engage in the two activities pretty much equally, perhaps leaning more towards the former. There’s some crossover, of course, with bloggers such as myself happy to publish the occasional more critical review. But we aren’t generally, as Willder is, in the business of selling books, so unless we’re pals with the author on Twitter we don’t tend to have a vested interest in seeing the book do well.]
Each reader will home in on certain topics here: the art of the first line, Dickens’s serialization and self-promotion, Orwell’s guidelines for good writing, the differences between British and American jacket copy, the use of punctuation, and so much more. I particularly loved the mock and bad blurbs she cites (we’ve both commented on the ludicrous one for The Country Girls!), including one an AI created for this book, and her rundown of the conventions of blurb-writing for various genres, everything from children’s books to science fiction. She frequently breaks her own rules (e.g., she’s anti-adjective and -ellipses, yet I found five of the one and two of the other in the Crace blurb; see below) and is very funny to boot.
Here’s some of the bookish and word-nerd trivia that captivated me:
- J. D. Salinger didn’t allow blurbs on his books.
- The American usage of the word “blurb” is for advance review quotes that fellow authors contribute for inclusion on the cover. I didn’t realize I used the word interchangeably for either meaning; in the UK, one might call such a quote a “puff.”
- Marshall McLuhan invented the “page 69 test” – to decide whether you want to buy/read a book, turn to that page instead of (or maybe in addition to) looking at the first paragraph.
- A New York publishing CEO once joked that Lincoln’s Doctor’s Dog would be an optimal title to appeal to readers (respected president + health + animal), but there are actually now six books bearing some variation on that title and all were presumably flops!
- “Wackaging” is the word for quirky marketing that has products talk to us (Innocent Smoothies, established in 1999, is thought to have started the trend).
- I pulled out my copy of Jim Crace’s Quarantine to see how Willder managed to write a blurb about a novel about Jesus without mentioning Jesus (“a Galilean who they say has the power to work miracles”)!
Some more favourite lines:
“There’s always something to love and learn from in a book, especially if it lasts as long as these books [children’s classics] have, and part of the job of people like me is to pick out what makes it special and pass it on.”
“always ask yourself, what’s really going on here? Why should anyone care? And how do we make them care?”
For all of us who value books, whether we write about them or not, those seem like important points to remember. We read to learn, but also to feel, and when we share our love of books with other people we can do so on the basis of how they have engaged our brains and hearts. This was thoroughly entertaining and has prompted me to pay that bit more attention to the few paragraphs on the inside of a book jacket. (See also Susan’s review.)
With thanks to Oneworld for the free copy for review.
Five Early March Releases: Jami Attenberg, Tayari Jones and More
Last week was one of the biggest weeks in the UK’s publishing year. Even though I’ve cut down drastically on the number of review books I’m receiving in 2020, I still had six on my shelf with release dates last week. Of course, THE biggest title out on the 5th was The Mirror and the Light, the final volume in Hilary Mantel’s Thomas Cromwell trilogy, which I’m eagerly awaiting from the library – I’m #3 in a holds queue of 34 people, but there are three copies, all showing as “Received at HQ,” so mine should come in any day now.
But for those who are immune to Mantel fever, or just seeking other material, there’s plenty to keep you busy. I give short reviews of five books today: a couple of dysfunctional family stories, two very different graphic novels and some feminist nonfiction.
All This Could Be Yours by Jami Attenberg
(Published by Serpent’s Tail on the 5th; came out in the USA from Houghton Mifflin in October)
Most of the action in Attenberg’s seventh book takes place on one day, as 73-year-old Victor Tuchman, struck down by a heart attack, lies on his deathbed in a New Orleans hospital. There’s more than a whiff of Trump about Victor, who has a shadowy mobster past and was recently hit with 11 sexual harassment charges. Forced to face the music for the first time, he fled Connecticut with his wife Barbra, citing the excuse of wanting to live closer to their son Gary in Louisiana. Victor had been abusive to Barbra throughout their marriage, and was just as violent in his speech: he could crush their daughter Alex with one remark on her weight.
So no one is particularly sad to see Victor dying. Alex goes through the motions of saying goodbye and telling her father she forgives him, knowing she doesn’t mean a word. Meanwhile, Gary is AWOL on a work trip to California, leaving his wife Twyla to take his place at Victor’s bedside. Twyla’s newfound piety is her penance for a dark secret that puts her at the heart of the family’s breakdown.
Attenberg spends time with each family member on this long day supplemented by flashbacks, following Alex from bar to bar in downtown New Orleans as she tries to drown her sorrows and exploring other forms of addiction through Barbra (redecorating; not eating or ageing) and Twyla – in a particularly memorable scene, she heaps a shopping cart full of makeup at CVS and makes it all the way to the checkout before she snaps out of it. There’s also an interesting pattern of giving brief glimpses into the lives of the incidental characters whose paths cross with the family’s, including the EMT who took Victor to the hospital.
This is a timely tragicomedy, realistic and compassionate but also marked by a sardonic tone. Although readers only ever see Victor through other characters’ eyes, any smug sense of triumph they may feel about seeing the misbehaving, entitled male brought low is tempered by the extreme sadness of what happens to him after his death. I didn’t love this quite as much as The Middlesteins, but for me it’s a close second out of the four Attenberg novels I’ve read. She’s a real master of the dysfunctional family novel.
My thanks to the publisher for the free copy for review.
Silver Sparrow by Tayari Jones (2011)
(Published for the first time in the UK by Oneworld on the 5th)
Speaking of messed-up families … Growing up in 1980s Atlanta, Dana and Chaurisse both call James Witherspoon their father – but Chaurisse’s mother doesn’t even know that Dana exists. Dana’s mother, however, has always been aware of her husband’s other family. That didn’t stop her from agreeing to a quick marriage over the state line. Jones establishes James’s bigamy in the first line; the rest of the novel is mostly in two long sections, the first narrated by Dana and the second by Chaurisse. Both girls recount how their parents met, as well as giving a tour through their everyday life of high school and boyfriends.
I was eager to read this after enjoying Jones’s Women’s Prize winner, An American Marriage, so much. Initially I liked Dana’s narration as she elaborates on her hurt at being in a secret family. The scene where she unexpectedly runs into Chaurisse at a science fair and discovers their father bought them matching fur coats is a highlight. But by the midpoint the book starts to drag, and Chaurisse’s voice isn’t distinct enough for her narration to add much to the picture. A subtle, character-driven novel about jealousy and class differences, this failed to hold my interest. Alternating chapters from the two girls might have worked better?
My thanks to the publisher for the proof copy for review.
New graphic novels from SelfMadeHero:
The Mystic Lamb: Admired and Stolen by Harry De Paepe and Jan Van Der Veken
[Translated by Albert Gomperts]
I’ve been to Ghent, Belgium twice. Any visitor will know that one of the city’s not-to-be-missed sights is the 15th-century altarpiece in St Bavo’s Cathedral, Jan van Eyck’s Adoration of the Mystic Lamb. On our first trip we bought timed tickets to see this imposing and vibrantly colored multi-paneled artwork, which depicts various figures and events from the Bible as transplanted into a typically Dutch landscape. De Paepe gives a comprehensive account of the work’s nearly six-century history.
It’s been hidden during times of conflict or taken away as military spoils; it’s been split into parts and sold or stolen; it narrowly escaped a devastating fire. Overall, there was much more detail here than I needed, and far fewer illustrations than I expected. If you have a special interest in art history, you may well enjoy this. Just bear in mind that, although marketed as a graphic novel, it is mostly text.
Thoreau and Me by Cédric Taling
[Translated by Edward Gauvin]
I can’t seem to get away from Henry David Thoreau in my recent reading. Last year I reviewed for the TLS two memoirs that consciously appropriated the 19th-century environmentalist’s philosophy and language; the other night I found mentions of Thoreau in a Wallace Stegner novel, a new nature book by Lucy Jones, and travel books by Nancy Campbell and Charlie English. So I knew I had to read this debut graphic novel (but is it a memoir or autofiction?) about a Paris painter who is plagued by eco-anxiety and plans to build his own off-grid home in the woods.
Cédric and his middle-class friends are assailed by “white hipster guilt.” A brilliant sequence has a dinner party discussion descend into a cacophony of voices as they list the ethical minefields they face. Though Cédric wishes he were a prepared alpha male with advanced survival skills that could save his family, his main strategy seems to be panic buying cold-weather gear. Thoreau, depicted sometimes as a wolf or faun and always with a thin, tubular mosquito’s nose (like a Socratic gadfly?), comes to him as an invisible friend and guru, with quotes from Walden and his journal appearing in jagged speech bubbles. This was a good follow-up to Jenny Offill’s Weather with its themes of climate-related angst and perceived helplessness. I enjoyed the story even though I found the drawing style slightly grotesque.
My thanks to the publisher for the free copies for review.
And one extra:
The Home Stretch: Why It’s Time to Come Clean about Who Does the Dishes by Sally Howard
(Published by Atlantic Books on the 5th)
I only gave this feminist book about the domestic labor gap a quick skim as, unfortunately, it repeats a lot of the examples and statistics that were familiar to me from works like Invisible Women by Caroline Criado-Pérez (e.g. the Iceland women’s strike in the 1970s) and Fair Play by Eve Rodsky. The only chapter that stood out for me somewhat was about the “yummy mummy” stereotype perpetuated by the likes of Jools Oliver and Gwyneth Paltrow.
My thanks to the publisher for the proof copy for review.
What recent releases can you recommend?
Heart and Mind: New Nonfiction by Sandeep Jauhar and Jan Morris
Heart: A History, by Sandeep Jauhar
There could hardly be an author better qualified to deliver this thorough history of the heart and the treatment of its problems. Sandeep Jauhar is the director of the Heart Failure Program at Long Island Medical Center. His family history – both grandfathers died of sudden cardiac events in India, one after being bitten by a snake – prompted an obsession with the heart, and he and his brother both became cardiologists. As the book opens, Jauhar was shocked to learn he had up to a 50% blockage of his own coronary vessels. Things had really gotten personal.
Cardiovascular disease has been the #1 killer in the West since 1910 and, thanks to steady smoking rates and a continuing rise in obesity and sedentary lifestyles, will still affect 60% of Americans. However, the key is that fewer people will now die of heart disease thanks to the developments of the last six decades in particular. These include the heart–lung machine, cardiac catheterization, heart transplantation, and artificial hearts.
Along the timeline, Jauhar peppers in bits of his own professional and academic experience, like experimenting on frogs during high school in California and meeting his first cadaver at medical school. My favorite chapter was the twelfth, “Vulnerable Heart,” which is about how trauma can cause heart arrhythmias; it opens with an account of the author’s days cataloguing body parts in a makeshift morgue as a 9/11 first responder. I also particularly liked his account of being called out of bed to perform an echocardiogram, which required catching a taxi at 3 a.m. and avoiding New York City’s rats.
Maybe I’ve read too much surgical history this year (The Butchering Art by Lindsey Fitzharris and Face to Face by Jim McCaul), though, because I found myself growing fairly impatient with the medical details in the long Part II, which centers on the heart as a machine, and was drawn more to the autobiographical material in the first and final sections. Perhaps I would prefer Jauhar’s first book, Intern: A Doctor’s Initiation.
In terms of readalikes, I’d mention Siddhartha Mukherjee’s The Gene, in which the personal story also takes something of a backseat to the science, and Gavin Francis’s Shapeshifters, which exhibits a similar interest in the metaphors applied to the body. While I didn’t enjoy this quite as much as two other heart-themed memoirs I’ve read, The Sanctuary of Illness by Thomas Larson and Echoes of Heartsounds by Martha Weinman Lear, I still think it’s a strong contender for next year’s Wellcome Book Prize (the judging panel is announced tomorrow!).
Some favorite lines:
“it is increasingly clear that the biological heart is extraordinarily sensitive to our emotional system—to the metaphorical heart, if you will.”
“Who but the owner can say what lies inside a human heart?”“As a heart-failure specialist, I’d experienced enough death to fill up a lifetime. At one time, it was difficult to witness the grief of loved ones. But my heart had been hardened, and this was no longer that time.”
My rating:
Heart is published in the UK today, September 27th, by Oneworld. My thanks to the publisher for the proof copy for review.
In My Mind’s Eye: A Thought Diary, by Jan Morris
I’ve been an admirer of Jan Morris’s autobiographical and travel writing for 15 years or more. In this diary covering 2017 into early 2018, parts of which were originally published in the Financial Times and the Welsh-language literary newspaper O’r Pedwar Gwynt, we get a glimpse into her life in her early nineties. It was a momentous time in the world at large but a fairly quiet and reflective span for her personally. Though each day’s headlines seem to herald chaos and despair, she’s a blithe spirit – good-natured about the ravages of old age and taking delight in the routines of daily one-mile walks down the lane and errands in local Welsh towns with her beloved partner Elizabeth, who’s in the early stages of dementia.
There are thrilling little moments, though, when a placid domestic life (a different kind of marmalade with breakfast each day of the week!) collides with exotic past experiences, and suddenly we’re plunged into memories of travels in Swaziland and India. Back when she was still James, Morris served in World War II, was the Times journalist reporting from the first ascent of Everest, and wrote a monolithic three-volume history of the British Empire. She took her first airplane flight 70 years ago, and is nostalgic for the small-town America she first encountered in the 1950s. Hold all that up against her current languid existence among the books and treasures of Trefan Morys and it seems she’s lived enough for many lifetimes.
There’s a good variety of topics here, ranging from current events to Morris’s love of cats; I particularly liked the fragments of doggerel. However, as is often the case with diaries, read too many entries in one go and you may start to find the sequence of (non-)events tedious. Each piece is only a page or two, so I tried never to read many more than 10 pages at a time. Even so, I noticed that the plight of zoo animals, clearly a hobby-horse, gets mentioned several times. It seemed to me a strange issue to get worked up about, especially as enthusiastic meat-eating and killing mice with traps suggest that she’s not applying a compassionate outlook consistently.
In the end, though, kindness is Morris’s cardinal virtue, and despite minor illness, telephone scams and a country that looks to be headed to the dogs, she’s encouraged by the small acts of kindness she meets with from friends and strangers alike. Like Diana Athill (whose Alive, Alive Oh! this resembles), I think of Morris as a national treasure, and I was pleased to spend some time seeing things from her perspective.
Some favorite lines:
“If I set out in the morning for my statutory thousand daily paces up the lane, … I enjoy the fun of me, the harmless conceit, the guileless complexity and the merriment. When I go walking in the evening, on the other hand, … I shall recognize what I don’t like about myself – selfishness, self-satisfaction, foolish self-deceit and irritability. Morning pride, then, and evening shame.” (from Day 99)
“Good or bad, virile or senile, there’s no life like the writer’s life.” (from Day 153)
My rating:
In My Mind’s Eye was published by Faber & Faber on September 6th. My thanks to the publisher for the free copy for review.